Product Page of E-commerce Website

11 of 15 ways we’d improve the Product Page UX of an e-commerce platform is to Use Same Unit of Measurement for Product Comparison.

Where products are supplied by different vendors, it’s advisable for the e-commerce platform to post-process the data to ensure consistency and uniformity in the measurement of their specifications.

Using different units of measurement means forcing people to mentally convert before making logical comparisons of products’ attributes and we probably know how frustrating that can be.