The Children's Traffic Club

The Let’s Go augmented reality resource.

Active travel and road safety educational programme. 

While working at Zinc Media: Research into different concepts and ideas on how to re-develop the original resource. Working alongside the director, we pulled together the content and structured what would go on each page, then developed a detailed plan on which elements would be AR, how they would react and what exactly each AR element would do. Managing the illustrator and AR developer we worked together to produce the AR book. 

I illustrated the new balloon characters and artworked the book. Alongside this I designed the app interface and all 4 app games, designing all gameplay and elements to pass over for development.

I also designed the website, wireframed and prototyped in XD, plus designed all other downloadable and printed material such as activity sheets, sticker sheets, certificate, a 52 page Early Years Guide and all marketing material.