CRUNCHLOOP

Crunchloop is a software development agency helping companies to achieve their business outcomes by providing them with high-quality solutions across all the steps of the software engineering process.Based on the company's name, we created a logo that features a loop in order to symbolize one of the team's principles: to iterate a process until the best possible outcome is achieved.

Right at its center, the loop twirls and, from the resulting shapes, we created a pattern that is repeated across the website and other brand assets to create cohesiveness. Because the pattern is designed to be infinite, it can be used on a wide range of formats, allowing the brand to scale effortlessly.

Thanks to everyone involved!

Crunchloop:

Santiago Doldán, Martín Fernández, Iván Etchart y Damián Arrillaga

Magma:

Lucrecia Landin: Brand Design

Carmen Coto, Macarena Fatne: UX/UI

Sofía Salazar: Creative Direction.

#BrandDesign, #UXUI, #EditorialDesign, #Rebranding, #BrandStrategy, #BrandConsultancy, #GraphicDesign, #MotionGraphics, #ProductDesign