Great Machine - Brand Identity

Great Machine is a boutique production studio under the umbrella of the creative agency, Deutsch NY. I created their new logo & brand identity to offer an abstracted vision of this "machine" and the different sectors of the production pipeline that GM specializes in - film, edit, animation & sound design. The logo is modeled after a power icon consisting the fused G & M. As the power switch is pressed, the actual machine comes to life in the Brand ID spot. Below are designs for the studios website and logo guidelines.