Celestial Seasonings

Take a journey into the bright world of Celestial Seasonings. In this Broadcast campaign, I directed, illustrated & animated the four spots below. When creating this work, our team was asked to lean into the rich artwork of the tea flavors that Celestial is so known for. As the boxes open up, whimsical paper worlds explode and unfold around them, playing off the flavors of tea and each of their unique details.