GARDNER MINSHEW IDENTITY CONCEPT

Had fun building out this identity concept for NFL QB, Gardner Minshew

Mississippi native, Gardner Minshew, arrived on the NFL stage when he was Drafted in the 6th round by the Jacksonville Jaguars in 2019. During his college tenure and first year with the Jags, his uninhibited flair earned him the right to embrace nicknames like “Mississippi Mustache” and “Jockstrap King” that were bestowed upon him. He stands out as an NFL quarterback and deserves a brand that highlights that.

The challenge was to create a visual identity that gave him a classic sports monogram based on his initials, while showcasing his unique personality and competitive spirit.

This project is not affiliated with the NFL, Nike, or The Jacksonville Jaguars and was not commissioned by Gardner Minshew.

You can also check it out on Behance!

The overall solution was to create a mark that captured the nuances of his character and affinity for football. After initial research, it was an obvious choice to emphasize his iconic “Mississippi Mustache.”