MOOTI, Identity Redefined

Mooti is a company that creates solutions for sovereign digital identity. They came to me looking to elevate their visual identity and revamp their website. The Mooti name is a quirky nod to the movie The Fifth Element, and we wanted to retain some of that quirky personality in the logo and website design. We achieved that with a playful icon and a bright color palette—an identity for a company that is doing serious work without taking themselves too seriously.