Brand Identity For Men’s Footwear Brand

Mengloria is a high-end, stylish shoes brand for men that caters to the up-and-coming generation who does things on their own terms. The shoes are meticoulously crafted in Portugal with luxurious quality and attention to detail. The company owner approached me to design a logo and identity that captures the essence and vision of the brand and we arrived at the lion head brand mark as the perfect blend of luxury and boldness.

A clean and luxurious visual language was established throughout website and social media to form a coherent branding message across all platforms: 

Alongside the elegant line of shoes, Mengloria has also launched a more casual, sporty product line to appear to younger people and athletes. The logo and identity proved to be versatile and a surprisingly good fit for the new product line.

Driven by the indomitable passion of the founder and the strong branding, Mengloria quickly became a success among the handcrafted men's shoes brands. You can find out more about the company and products at www.mengloria.com.