New Era ADR - Homepage

New Era ADR was a brand new start-up company when they hired Orbit to design & build a website to compliment their launch of a fully digital resolution platform. Early in the project, I was super pumped to get my hands on all the amazing branding elements that the New Era team had established prior to working with Orbit. These branding elements consisted of a new logo, a color palette, typography, a library of one-color icons, and a couple of textures to be used as backgrounds where applicable.

From there, I was able to build upon these assets to fully extend their new branding to a robust website. I introduced additional icons and graphics, as well as a particular photography style that best complimented the client.