Honest Aesthetics

Honest Aesthetics aims to be the Amazon for physicians and aesthetic products.

The client was very passionate around the idea of their identity emulating happiness and satisfaction. In the early brainstorming stages they became very attached to a simple smiley face icon that we were using just as a supporting element in an early presentation. However, it was too ubiquitous. It lacked imagination. In an effort to channel that same energy, while bringing a little more originality into the mark, we explored classic eye shapes and landed on a super fun pair of “ha” eyes.