Straight & Narrow

Straight & Narrow are an alcohol-free craft beer company that create ‘good honest full flavour beer, minus the alcohol, to keep you feeling positive’.‍

Working closely with the founder, we set out to create a clean, bold, colourful brand that would stand out against the ever growing range of alcohol-free beers available.We worked with them on their brand positioning, name, visual identity and product packaging.

We worked with Straight & Narrow to create the positioning, name, visual identity and product packaging for this new brand.Combining a simple visual system with a powerful and emotive strategy, we have so far applied this to the design of the cans, the product photography and a launch campaign.