House IPA

From Tree House Brewing Company, it’s House IPA—a trusted workhorse to quench any thirst that needs to be slaked. This bad boy was a cage match-and-a-half—in a good way.

Along the way there were about two dozen various compositions, colorways, and approaches cooked up. The boss thought it would be cool to incorporate a brewery scene, so an engraving-style composite of the brew deck ended up being spot on. Add two primary colors—plus a brush script, a utilitarian sans family, and a calligraphic script—and that’s that, friends.