Clean Lung Campaign Packaging

This is a packaging product I did for school in which we had to use non-traditional ad campaigns to promote a social good. I chose to do an anti-smoking campaign where instead of using statistics or shock-value, I tried to help smokers find replacements for their addictions. Each pack in a carton contains a different toy, project, or book designed to take up the same amount of time it would take to smoke a pack of cigarettes and use it towards discovering a more creative outlet.