Service Now Logo Animation

I've been doing freelance animation work for Service Now for a few years now. A couple of my good friends do a lot of photo and video work for them and I've been helping them out with motion graphics and little animations every once and while, usually in conjunction with one of their many big conferences each year.

This logo animation update was produced for their Knowledge 15 conference which took place in Las Vegas just last week. With over 10,000 attendees, there were a lot of eyeballs on these pixels over the course of the week.

This was a fun little animation and pretty happy with how it turned out. The pill shapes or "power clusters" that form the logo represent the behind the scenes data and information that make this company the IT powerhouse that it is today. I'm happy to see them finally embrace a more minimal approach.