Reebok Nano X1 Teaser

The Nano is one of Reebok's most iconic fitness shoes - a true cross training workhorse. I designed, directed & animated the Teaser for the X1 campaign. All the animation for the Teaser was built around a deep breath in the middle of an intense workout. For the inhale, the equipment sucks in together to form the shape of the X1 before exploding out on the exhale.

Lets make something! hathewaycreative@gmail.com