DaisyDisk - Less is More
Created an ad for the Mac app DaisyDisk, which has saved my life many times. Made with Adobe Illustrator and After Effects. I created the music in Ableton Live, so both the visuals and the music reflect one another at every moment of the ad.
Process
Animatic
Animatic made in Rough Animator on iPad, with beatboxed music over it. I used these as guides to create both the visual and the music.
Multiple Formats
Created the ad with multiple formats in mind from the beginning, so it would be versatile upon delivery.
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