Dreamplay

Dreamplay is a soft play area for children, the brief required a logo that would be easy to recognise, with bright colours and a friendly, cheerful font. It should also be child-friendly, without any complex or suggestive imagery and create a welcoming atmosphere.

The result began with getting the typeface right, something fun, readable and approachable. Following this I worked on a colour palette that would create a friendly non-threatening feel, I achieved this by using muted shades. Finally adding some fun, friendly symbols finished off the logo.