Ribena + Hasbro Augmented Reality Product Design

The amount of ideation and strategy that goes into bringing an FMCG campaign to life across the British Isles, would bluster most consumers minds.

The 2022 Ribera + Hasbro Gaming campaign was no different. Involved were months of meetings and negotiations; ideations and strategy, consumer journey mapping and design. In-store displays, web entry mechanics, instant win, and prize fulfilment– you get the picture.

Find out more via https://www.chriswatterston.com/work/case-study/ribena-hasbro-games-fmcg-drink-campaign?utm_source=dribbble