Zany­ Brand Guidelines
Sneak peek into zany­'s brand guidelines book.
Zany & Shy is a luxury jewelry brand, founded by Hanan Moser, that specializes in bespoke creations crafted in Italy. Each timeless piece is meticulously designed using recyclable gold and ethically sourced, traceable materials, including lab-grown diamonds and gemstones.
The challenge was to create a visual identity that embodies the brand's values of sustainability, ethical craftsmanship, beauty, inclusivity, and exceptional service—while also capturing a sense of elegance, joy, and modernity. Our solution was an elegant yet playful logotype and logomark, crafted to differentiate Zany & Shy from traditional, more conservative fine jewelry brands. We selected a warm, nature-inspired color palette, complemented by hand-drawn, artistic iconography and sleek, contemporary layouts, which were seamlessly integrated across their website and social media templates.
"Working with Alex and her team has been a pleasure. She is first of all very kind, very patient, very helpful, and tries to implement the needs of a client 100%. Everything was very smooth and very uncomplicated. I just love how fast she delivers, how structured she is, and her communication style." - Hanan Moser
RESULTS
In less than one year, they expanded globally and were featured in one of the most popular magazines such as Vogue, Marie Claire and The Coveteur. Her timeless pieces have been worn by celebrities such as Jessica Alba, Kelly Clarkson, Ashley Park, Annie Lennox and Katherine Schwarzenegger.
SERVICES
Brand Identity Design System, Social Media Content Design, Packaging Design System, Custom Shopify Theme + Development, Custom Icon Libray
TEAM
Brand Strategy & Messaging - Jill Wise
Lifestyle Photography — Patricia Bonet
Box Design and Manufacturing — Noreste Studio
Shopify Development — Pinkpot Studio