Logo design for a Restaurant
A lot of research went into understanding feelings associated with Ramen. For China & Japan, ramen is an essential part of their food culture. The client wanted a variation for high-end audience. Hence, I chose bold capital sans font, as it gives a feel of sincerity. People who would make my bowl of ramen would try to do that one thing with highest level of perfection possible. (minus the negative connotation of perfectionism).
After looking at lots of food brand logos, I chose to keep it subjective. Give a glimpse of actual food to expect when entering the restaurant.
Rest of the requirements were same. 2D, solid single color, flat logo with a chopstick element. To encourage people to use chopsticks and enjoy their food.
Cheers!
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