Sapporo Brand Identity Design

About

Sapporo Japanese Steakhouse is a popular restaurant chain that serves a variety of Japanese dishes in a fun and interactive setting. At Sapporo, guests can watch as skilled chefs prepare their meals on a teppanyaki grill, using a variety of fresh ingredients and cooking techniques to create delicious and flavourful dishes.

Logo Design

The logo we created features a brushy font that evokes the vintage Japanese culture. We aimed to capture the minimal and peaceful aesthetic of Japan in the colours used. The end result is a beautiful logo that exudes a sense of calm, serenity, and cultural heritage.

Challenges

The main challenge was to create a design that would set the restaurant apart from the typical, brightly coloured Japanese restaurants. Our goal was to give the customer a sense of the tranquil, vintage aesthetic of old Japan, in line with the client's vision. Despite the challenge, we successfully achieved this.

Solution

Following extensive research and workshops, we created a comprehensive branding plan that included a visually appealing design as well as effective messaging and positioning strategies. We summarised Payfinity's value proposition into a concise statement in order to clearly communicate it to clients, investors, and the media. We also developed brand guidelines to guide the use of our brand.

Sapporo Brand Identity Design

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