Hello Everyone!

Here is the first post of 2023! Branding and identity for women's fashion brand called Aara.dhee. Client stated that they want Minimal yet Elegant wordmark logo for their clothing brand.

i have designed the logotype, colors, and brand identity using our standard approach that, started with moodboards, references, and sketching. Then, by playing with many options, i came up with the final wordmark logo.

Thoughts are Welcome!