Recruitment in the Healthcare Sector

Careanesth hopes to appeal to both potential employers and highly qualified health care professionals in the field by connecting with both groups at the same time.

According to the industry analysis, the numerous recruitment firms struggled to distinguish themselves from their competitors in a industry that was already suffering from a staffing shortage. The market was flooded with generic stock photos of medical staff, and many agencies lacked clear brand positioning.

As a result, a cohesive brand strategy was created for Careanesth, giving the brand a unique viewpoint on the problem at hand: recruiting labor and people for various industries. The core graphics, which play on the lack of personnel, are used throughout the business, giving it not just a powerful visual identity but also a consistent look.