Branding for an online cocktail magazine

A brand design focusing on logo creation, brand styling and marketing materials.

Rhubarb Jam is an online independent magazine, with features and articles on all things spirits related. Users can find cocktail recipes and articles, as well as guides on cocktail making. The aim is to take the mystery out of cocktails and help people to create great drinks at home. I was tasked with creating a brand style with a logo as well as creating the online magazine.

Rhubarb Jam needed a logo and a branding that matched their sophisticated but uncomplicated image. It needed a classic but modern look that people would associate with the brand. The website needed to be easy to navigate, look great and encourage people to regularly return. There was an emphasis on a stylish look and feel to the site to match its content.