Peaky Blinders: Icons study, Brand Identity & applications

Project for "International School of Comics", I realized the iconography of the 4 Shelby brothers and applied it on alcohol bottles, distinctive for each character.

Thomas Shelby - Head of the Shelby family, this latest entry into the English underworld through the smuggling of whisky, which is why I brought him back to his figure.

Arthur Shelby - Violent and impulsive: here is Arthur described in few words, a character who jumps to the eye for his anger from the first episodes, perfect for the connection with absinthe.

John Shelby - Together with his three brothers, he fought in Flanders during WW1. His face will be used on bottles of rum, alcohol most frequently used by troops to combat cold, pain and poor sleep.

Ada Shelby - The connection between gin and Ada comes spontaneously with the viewing of the TV series as, for all its duration, the female figure is connected to the distillate, born "To eradicate the apparently incurable sadness".

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