The Rex Café Brand

The historic icon, The Rex Theatre in downtown Pensacola, was already well known and loved, but it was also underutilized during the week. Generation Church, whom The Rex is home to, saw a need to bring community together in an inviting space more than just on Sundays. The church came to me to help imagine and develop a coffee shop in the lobby, The Rex Café. Collaborating with the project manager, we created a vision for the interior space and the brand identity that highlighted the theatre’s 1930s Art Deco roots while maintaining a contemporary simplicity.