Abu Mente Design and Strategy of Board Games Brand for Elderly

AbuMente is a brand that thinks about the well-being of the elderly through accompaniment. In this project we capture the love that each of the creators of this result has for the elderly in their lives. Through a long process of national and international Market Research, AbuMente is a result for the cognitve & social underdevelopment that the elderly experience in their daily life. Is a fun solution for helping out grannies by playing boardgames with them! In this project we worked on Naming, Market Research, Branding, Social Media Management and Packaging.