Kiva

Kiva is a not-for-profit organisation with a mission to connect people through lending to alleviate poverty. It is active in 86 countries and so far made over half a billion dollars in loans possible.

The logo represents a flower made up out of different petals (forming the letter K), representing the global community of individuals that contribute to make borrowing possible for others. The image of a flower embodies Kiva’s core principles: optimism, hope, growth and prosperity.