The essence of graphic design for the most accurate auto evaluation.

Graphic design can be described as the sphere of human activity that lies on the crossroads of several directions, first of all, visual arts, communication and psychology. Basically, graphic designers do the job of communication to others by means of graphic (visual) elements such as images of different style and complexity, types and fonts, pictograms, shapes and sizes, colors and shades, lines and curves etc.

Brand Values

Before I started my design process, I discussed the brand mission and promise with my team, as I felt that the logo should reflect the brand values.

Client Mission: Our mission is to be the world’s first truly trustworthy the most accurate auto evaluation by reducing the risks, delays, vehicle addition requests, vehicle valuation and any related supported service needed in auto evaluation market from UAE.

Logo

With these brand values in mind, my goal was to create something memorable, a logo that grabs your attention and leaves you with a strong first impression. Rather than focusing on the product name, we should focus on it. I started by researching and playing with a selection of fonts that had a strong visual presence. Using pen and paper, I narrowed it down to an Adobe font called Foreign Alien.

After further development and discussion with the team, we narrowed it down to a couple of our favorite concepts. I then developed these concepts further in Adobe Illustrator.

We tested the logo with audiences, and the reaction was mostly successful.

Thanks for Reading!

The feedback that we have on our design approach has been incredibly affirming. It was always our hope that our vision and style would resonate with users.

Client Thoughts

"I’d like to fully recommend Rozalia and her team! We are so impressed by her talented and skillful design. It is totally beyond our expectation that we selected one logo after the first draft proposal. She always knows what we need. Hope we can have more cooperation in future!" Mais Hussien IT Manager

Enter your text here...We are ROZAVISUAL a creative design studio working with brands to express their unique visual identity, from branding to digital and interactive design.

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Feel free to reach out via email rozavisual@gmail.com

Check us out at www.rozavisual.com