REIJI Brand Identity - Tokyo Drift themed brand - Car Tuning

To position itself as the leading brand for "Car-Lover in Peru" the REIJI brand was developed. A Tokyo Drift themed brand of vehicle accessories specialized in Car tuning.

General objective

Carry out a successful brand launch in the vehicle accessories market in Lima, Peru by October 2022.

Specific objectives

• Develop a branding strategy that helps position the brand

• Generate an effective brand name that helps launch the brand

• Design an attractive brand identity

The "REIJI" brand has identified a latent need in the Peruvian vehicle accessories market, which poses a profitable business opportunity. Therefore, you need to successfully launch an attractive new brand targeting the “vehicle accessories or Car Tuning” market that creates a positive impact.

During this project my work consisted of

1- Develop the branding strategy of the brand, carrying out multiple market investigations regarding the competition and target group to determine the best value proposition and positioning.

2- Create an attractive brand name that makes it easier for the company to memorize it

3- Design the brand identity to make it stand out from its competition positively

Very happy with the final result. If you are interested in receiving this type of work, you can write me an email at oliverpuente916@gmail.com

Or go to www.oliverpuente.com