Sugar Taste
Sugar Taste represents a sweets brand, offering the most delicious types of cakes and sweets.
See full project HERE
The goal was to create a bright and joyful brand identity reflecting their tasty products.Inspired by the natural ingredients, the shapes throughout are mainly organic, followed up bybright pastels, featuring grainy and watercolor textures.
Finally, a prioritizing task was to achieve a happy and positive brand’s personality, leaving consumers a plesant experience.
This is the second, Passepartout box design, which was also applied on the remaining brand assets as the 4oz cup, the small shopping bag and among the stickers.
Elevate your brand’s existence.
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