Efficient & Free Brand Development
PROJECT OVERVIEW:
As the brand director, I was tasked with rebranding the Efficient & Free brand in order to better position ourselves in the market and attract new clients. The agency had been in business for a few years, but we were struggling to stand out in a crowded industry.
I began by conducting market research to understand the needs and wants of our target audience, as well as the competitive landscape. Based on this research, I developed a new brand strategy that focused on highlighting the unique capabilities and expertise of our agency.
Next, I worked with the design team to create a new visual identity that reflected this positioning, including a new logo and brand guidelines. We also launched a new website that more effectively communicated the value that we could offer to potential clients.
In order to promote the rebrand, we ran a comprehensive marketing campaign that included content marketing, social media marketing, and email marketing. We also reached out to industry influencers and participated in relevant events to get the word out about our new brand.
As a result of these efforts, we saw a significant increase in leads and new business. The rebranding was a success and helped position our agency as a leading player in the digital marketing industry.
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