Visual Identity - Attelier Premium (2/2)

Last year, we had the opportunity to rebrand Atelier Premium. It’s an Indonesian jewelry brand that creates and distributes jewelry to the upper middle class market. This brand embodies the spirit of collaboration with local artisans and miners, and a portion of its profits are actively donated to help others or social movements. The beauty of nature and human relationships are the strongest manifestations of this brand. That inspired us to craft it into the shape that would become the face of this brand. That brings luxury, beauty, and relationships together into a single form.