investED | Brand Identity

investED is a women-founded nonprofit organization. Their mission is to accelerate economic opportunity for ALL by providing the education and tools needed to reach personal financial goals.

Their target audience is high school / college students, but investED excitedly welcomes anyone of any age, race, or gender who may need guidance.

investED is young, connected, and resourceful.

In the process of creating this brand, I gravitated towards "invested," a name that encapsulates the ethos of this non-profit. The name distinctly mirrors their fundamental objective— the investment of individual agency and resources in the understanding of knowledge and awareness in important subject matters.

The color palette is strategically designed to arrest attention, while fostering a gender-neutral and inclusive ambiance that extends a warm and inviting embrace to all individuals.

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