Hedge Case Study
Hedge is a lending protocol built on the Solana blockchain that allows users to take out 0% interest collateralized loans against their crypto holdings, freeing them to leverage their assets in ways the feel most comfortable. With Hedge's new brand, our approach was to instill a spirit of dynamism, movement and energy reflecting a future facing and community based attitude of the Web3 ecosystem balanced by a feeling of safety and security.
These core ideas are reflected in Hedge's new logo: layered walls which create a literal hedge become the stems of an "H" lettermark, expanding concentric circles emphasize growth, movement and broadening horizons.
Different variations of the mark further instill a sense futurism, energy and fluidity.
