‘Expand 770’ Logo

‘770’ is the name and address of the central synagogue of the Chabad-Lubavitch movement. It has been relatively unchanged for the past 50 years or so. During this time the congregation has grown and doubled in size many times. A grassroots effort to encourage and promote an expansion of the building has begun, and I’m proud of have created the logo for this. The main building has three triangles as a roofline, and the wings to the sides connote ‘expanding’. I also chose fonts that are stretched to further bring that point across.