Ludo
Ludo
This is a conceptual logomark that is inspired by the board game Ludo.
Ludo is a strategy board game for two to four players that is very popular in subcontinent.
Concept
Both ludo's board and dice inspire the logomark concept.
Ludo's dice has six floors and when all the floors are opened it looks like a Ludo board when viewed from above. My logomark concept is inspired from that.
Colors
Four different colors are needed for the boxes. I took inspiration from Bengali new year festival 'Pahela Baisakh. It's festive that is filled with vibrant colors which eventually gives a feeling of joy and happiness. And exactly this is what means Ludo to subcontinent people.
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