Glace aux fruits logo & branding

I developed this logo and branding design for a French company's new gelato parlour in Paris. The client requested a colourful but classy look, with a bold design. I customised the letters 'G' and 'F' to give a hint of an ice cream scoop and cone in a minimalist, sophisticated manner. Deep, soft colour tones were used which differentiate according to the gelato flavours. One-line/ continuous line drawings adorn the gelato tubs to show the smooth, playful nature of the product and brand.