Hops Branding
Craft beer is made in smaller, independent breweries that use traditional brewing methods and incredients. Keeping this as a core of this branding project we explored an illustration style which will add a essence of brewery to both branding and packaging.
The font style and other elements in the logo emphasize the traditional roots and ingredients of the craft beer. However, the logo and illustrations strike a balance between traditional and modern elements in the logo.
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