Rashod Bateman | Athlete Identity

Unlike the community and consumer-centric perspective that many teams, leagues, and businesses must consider, the top priority for a personal brand identity is that it resonates with the individual and is an authentic representation of them in visual form. Naturally, I was thrilled to be working side-by-side with an athlete so engaged and invested in the creative process. Going by the motto, “Be You, Only You” and taking pride in being authentically his unfiltered self, our challenge was to create a mark that could represent an athlete with a unique style and whose persona expands far beyond the field of play.

Narrowing our focus through guided dialogue with Rashod, we explored his personal story, values, beliefs, and aspirations while compiling his sources of inspiration from across all mediums. After a series of iterative design cycles, we ultimately landed on a blackletter 'RB' monogram composed in the rough silhouette of a shield.

Stylistically resonant, unique, and adaptable for use on and off the field, I'm proud of the outcome and look forward to where Rashod takes it in the coming seasons!

Full case study, links, and credits below.

JN

Project Credits

Agency | Team IFA

Project Manager | Chris Liskiewicz

Jeremy Nelson  |  Design Lead / AD

Links

Full Case Study:  Rashod Bateman Identity

Rashod's IG: Rashod Bateman

R + B