Rashod Bateman | Athlete Identity

Emerging as a key contributor for the Ravens receiving unit, Rashod Bateman is a renaissance athlete whose on-field performance, entrepreneurial instinct, attitude, and ambition set him apart.  In collaboration with Chris Liskiewicz of Team IFA, I had the opportunity to lead the design of Rashod’s personal brand logo, equipping him with a distinctive mark and foundation of his personal brand to grow side-by-side for his career.

Thanks all for checking out the project - for more info and the full case study, check out the links and credits below.

JN

Project Credits

Agency | Team IFA

Project Manager | Chris Liskiewicz

Jeremy Nelson  |  Design Lead / AD

Links

Full Case Study:  Rashod Bateman Identity

Rashod's IG: Rashod Bateman

RESEARCH & STRATEGY

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With the goal of creating a unique mark to represent Rashod on and off the field, the team at IFA laid the strategic foundation for our design direction by compiling key influences and sources of inspiration from a variety of industries including entertainment, fashion, lifestyle & culture.  Distilling these aspirational brands down to their core elements, qualities, and character traits, we were able to engage the design phase with a set of ingredients we knew resonated with Rashod while preserving flexibility to follow our creative instincts and explore unexpected solutions discovered throughout the process.

Starting with thumbnail sketches to cover a broad spectrum of concepts and a variety of typographic styles, we ultimately narrowed our focus on a contemporary blackletter that resonated with Rashod and balanced elegance with aggression.