Scope:

Branding | Strategy | Illustration | Print | Art Direction

As a Vanguard alum, creating the visual identity for COMPASS was a unique privilege.

An annual, team-based program, COMPASS uses gamified challenges and mentorship opportunities for the Vanguard Business students, ultimately preparing them to jumpstart their careers.

The COMPASS brand uses bright colors, overlapping shapes and geometric letterforms conveying a sense of fun, personality, and creating unique identifiers for the four groups (or houses) of students within the program.

Logo and Icons

Color Palette

Typography

Application