Blockbase Brand Guidelines
Blockbase wanted to present this new type of unique service in a way that the freelancers will understand. The main objective was to highlight the benefits and real value that it provides, helping them concentrate on the creative part of their job and leaving the numbers aside.
This brand aims to provide a full stack of functionalities to cover the whole experience, not just the design part. thus expanding its full potential in the digital world and diversifying its functions in each of its branches.
The Solution
The first thing we did was identify the idea and the underlying concept of the logo. It had to be simple and minimalistic, it had to broadcast the ideas and messages of the Blockbase brand and encapsulate its essence.
The Results
A brand is the sum of images, values, associations, and emotions that occur when people come into contact with it. We needed to find visual metaphors that would be in tune with the brand’s positioning, its idea and uniqueness.
These would generate interest in the brand. Digital currency is associated with a particular set of visuals.Today it’s all about the dark theme and flashy neon colours. It’s a bold, daring, “spacey” visual which represents future technologies.
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We are ROZAVISUAL a creative design studio working with brands to express their unique visual identity, from branding to digital and interactive design.
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