Ascotvale Coffee branding

This branding design was developed for coffee start-up Ascotvale Coffee Co. based in British Columbia, Canada. The client was looking for a modern design that: represented the Brazilian roots of the coffee bean, clearly represented coffee and appealed to the GenZ and millennial demographic. The letter 'O' of Ascotvale was transformed into a coffee bean and also a representation of steam from a hot cup of coffee.