Welcome to the world's stage...

In January of 2022, Dr. Phillip Center opened its 3rd hall completing its original vision from over 2 decades ago. Upon opening, Steinmetz Hall became the premiere and most advanced acoustical hall in the world. To commemorate this moment my team created a new brand to carry through the two week long "Grand Celebration" and beyond.

We created new styles and templates for marketing materials and custom make print and digital invitations. We reimagined what an opening gala could be and turned the neighboring 2,700 seat theater into a bespoke event space. All culminating in a two week residency of the Royal Philharmonic—performing alongside different artists of different styles to show of the acoustical adaptability of the hall.