AppyParking+ (Brand)

Challenge/Project

Create a new brand identity for the AppyParking+ app launch. Challenge involved creating assets and guidelines that all internal teams and external business partners could use and apply to required purposes. Considerations included finding brand opportunities within the app so that marketing and communications would align with the actual product. App brand needed to incorporate legacy brand elements (such as the bright yellow colour) from App v1 as requested by the business.

Deliverables

Brand guidelines, illustration library, bespoke iconography, Wordpress templates, Figma design system, App Store / Social / Email designs

Roles

Art Direction, Branding, Illustration, Graphic Design, Website build, Asset Creation