Mercian Accounting Corporate Identity

Logo design, brand guidelines, website and stationery for Mercian Accounting.

The logo concept uses the idea of the blue triangles and yellow cross of the Mercian flag inverted. The angles of the M match that of the flag. The M wraps around the triangle symbolising safety and trust and the triangle represents growth and prosperity. 

The visual identity carries across all the elements to create a cohesive and strong brand.