PleatPack are highly functional backpacks that are adapted to everyday life and designed individually for everyone

Target audience

These are programmers, cybersecurity specialists, freelancers, designers, architects, residents of big cities and laptop users, fans of style and minimalist lifestyle

Main tasks

Demonstrate minimalism, modern character of the brand and its products. To convey high professionalism, to cause admiration and trust in the future buyer. Develop a style that will allow to expand the range in the future without problems and great efforts

Point A:

➡️ template website design

➡️ lack of soul and brand philosophy

➡️ color scheme

➡️ lack of information about the founding of the product and the community

➡️ a large number of large and bright photos

➡️ long page

Point B:

➡️ structured website design

➡️ minimalism, intuitiveness of content

➡️ corporate identity (colors, fonts, elements)

➡️ more information about the brand

➡️ functional website

➡️ emphasis on product photos

Thank you for attention!

Telegram: @latysheva_a

Instagram: @latysheva.designa

E-mail: latysheva.design@gmail.com