Life is a Gamble

Taking some of the great things Muhammad Ali had to say, we created a series of posters illustrating them with typography.

Using only one font (Knockout of course!) and one color, black, we went about creating a series of posters that turned into a big series of posters that has now become enough to create a book.

"Life is a gamble. You can get hurt, but people die in plane crashes, lose their arms and legs in car accidents; people die every day. Same with fighters: some die, some get hurt, some go on. You just don't let yourself believe it will happen to you." - Ali -