Design Alexandria Logo and Branding Revamp
I recently revisited Design Alexandria branding to build on what the previous designers had worked on.
I updated the logo to more strongly reflect what makes the group unique. The brandmark is a nod to architectural details found around Old Town Alexandria, with the original logo at the core (@Paul Mederos can you point me to the original designer so I can give a shoutout?) It's also reminiscent of a location marker on a map, as well as a "pencil" with the point pointing down to dot the i in Design.
The logo is "responsive" -- the signature changes to a brandmark, and the brandmark itself is modified as display size decreases.
I also updated the colors to be more energetic and contemporary, and revisited imagery to focus more on the people who make the group what it is.
We have a meetup coming up this Wednesday, and another one on May 13th. http://www.meetup.com/Design-Alexandria/